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There is a trend going on nowadays which has made people lazy and uncreative. That trend is associated with copying others. People copy other people’s work all the time and don’t even give them credit for that.

This act is ethically and morally wrong, but if someone is copying with the consent of another person, then it is somewhat acceptable. Duplicate Content is a duplicate content doesn’t matter if it’s a blog post or a video or audio content.

In the world of blogging and SEO, We faced types of issues where some bloggers copy others but with their consent, and some copy others without their permission. They don’t even give them credits. Duplication has been a part of blogging for years. People have been doing it without understanding what duplication is and what are its impacts on SEO;

According to Google, the definition of duplicate content is this:

“Duplicate content refers to substantive blocks of content within or across domains that either completely matches other content or are appreciably similar. Mostly, this is not deceptive in origin.” See Source

In simpler words, duplicate content is the same content appearing on different websites. Sometimes it means that one of the websites has copied the other. But sometimes it can also mean that one site is quoting a part of a link from the other website.

If someone is intentionally copying someone else’s content, then we can say that it is ethically wrong and should be penalized. But in the case of duplication, it doesn’t work that way.

Yes, you read it right. Google does not penalize websites or blogs having duplicate content, but it can cause some trouble from the perspective of SEO.

Today we are discussing how duplicate content can affect your ranking. We will also talk about how you can secure your site so that its original content should not be affected when duplicated of duplication.

We are also going to talk about Google’s stand on Content Duplication, and why should you avoid duplicating content. So without further ado, let’s dive in and see what we have got today:

Duplicate content from both perspectives:

Copied content is a two-edged sword that cuts both sides. If someone reproduces a content, then it will have an impact on the user as well as the search engine. So let’s look at those issues from both perspectives:

Search Engine:

duplicate content in googleAlthough for duplicating, one will not be penalized, it can raise some problems for search engines. While indexing pages of websites, if duplicate content occurs. Then search engine faces the dilemma of which page to index and which page to leave.

Search engines use different filters for indexing content. When they catch the content which is duplicated, it can have issues with indexing the pages containing that content. As search engines will have to include content from only one page.

Every search engine wants to provide quality user experience, and for that, they want to show such pages in search results that do not have the same content. Users want more and more information. If search engines provide results with the same content, then it will discourage the user from further using those search engines.

Other than the issue of indexing. Search engines can also have problems in ranking the pages having duplicate content. If the content is a duplicate, how would they know which content to rank and which do not? As mentioned above, every search engine wants to diversify the results for its users. To do that, it ranks only one page among different duplicate pages.

Site owners:

duplicate on site ownersBloggers who write unique content with in-depth research and their writing skills, sometimes face the issue of getting copied. Site owners, who duplicate the content of other sites, however, will not be penalized from Google for copying.

But they can suffer some losses of traffic and ranking due to duplication of content. Google is very cautious about what to show its users and what not to show, and for that, Google will have to decide on which page to display first. This act can decrease the traffic on other sites having the same content.

The same happens with the rankings of the site. Google will have to choose among different duplicate pages to show only one of them on the first page of search results. To do that, it uses multiple filters, and once decided, only one page will appear on the search engine’s first page.

The rest will suffer a decrease in the ranking, which will affect the content, which was unique on that page.

Google’s take on Duplicate Content:

google hates duplicate contentAccording to Google, there is no penalty associated with duplication of content. However, it can affect rankings and traffic generation.

But Google discourages duplicating of the content without one’s consent. Google also rewards the content that is unique and has many positive signals from users.

Going through the whole process of duplicate filtering content on a site consumes a lot of time. This slows Google’s crawlers, and that can cause the problem of not discovering the unique content on that site. Besides that, duplicating content from other websites will not give you a marketing boost.

As you may get left from getting indexed by Google or readers may have already got the same information from other sites, so they will have no reason to visit your website.

Google also takes intense action on the content that is duplicated for malicious practices. It means that if the content is duplicated without the permission of the real owner, “the person who has indexed their content on Google.” Then Google has the right to entirely remove the page of the individual (who duplicated the content) from its search results.

How to make sure your content is original:

original article to use on websiteWebmasters face the issue of getting their content copied by small sites all the time. This is something that can create problems for their website. If you are writing your content with originality and dedication, then you deserve to secure it, so that people cannot duplicate your content.

The easiest way to ensure your content, which is 100 percent plagiarism-free, is by indexing it to Google by yourself. So if you have a great blog and you fear that another site can steal your content. Then you can index your content right after you post it on your website.

To index your content, go to Google webmasters tools. Then go to search console and then go to “Fetch as Google” then submit the URL of the page containing the content, and it will be indexed immediately. By doing that, you are telling Google that the content on this page is unique, and it belongs to you.

Now that you have the information on how you can index your page in Google. You can make your original content secure, and then you can chill without having the tension of your content getting copied. If anyone copies your content after you have indexed it. Then the joke is on them because they will be removed from Google’s search results.

How to copy content in a legit way:

If you want to copy content from another website, then you will have to do it the legit way, or else you can face low ranking and low traffic. Syndicating the content means that you can copy content from other sites, but you will have to provide traces on your page that this content is copied from another website. You can do it by using the canonical tag:

Canonical Tag: The legit way to copy content from a website is to use the canonical tag. When you copy content from the website, you will have to tell Google that you have duplicated it. To do so, you will have to place the canonical tag on your page, but before putting a canonical tag, you will have to ask for the permission of the webmaster who created the original content. If he allows, then you can place the tag on your site. The tag will tell Google that this page is duplicated from the site mentioned in the canonical tag, and in that way, the original content site will be ranked.

To implement this tag, every blogger needs to do is add the following line of code to the header of their site.

<link rel="canonical" href="http://example.com/articlelink">

This tag will officially let Google know that the original version of the article is the other site.